Augmented Reality is now very real

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Augmented reality is growing at a rapid pace. According to projections from ARtillry, AR revenue will reach a staggering $14 billion in 2021, up from $975 million in 2016. This boom, which can be attributed to its high interactivity and demand, presents an opportunity for marketers. What’s more, the software has become increasingly accessible for advertisers, allowing creative, meaningful experiences with a lower barrier to entry.

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Retailers and brands care most about understanding the shopper journey. IDT tends to want and start from the McKinsey’s model called the “Consumer Decision Journey”, which identifies five key steps: Awareness, Explore, Select, Purchase, and Advocate. We also tend to add another step in there which is “Service” – looking at post-purchase activities that focus on enabling enjoyment of the products purchased. This can be done by developing a Loyalty, VIP or Rewards program for the Consumer.